How do you know if your SEO campaign is working? You track your progress over time in several key areas, analyse the results and adjust your strategy as necessary.
SEO is all about getting more visitors to your website – but just having more visitors isn’t the end goal. Ultimately you want those visitors to spend money with you, click on adverts, spread the word, etc. CRO is the process of increasing the percentage of visitors that take those desirable actions.
Black hat SEO is the practice of artificially increasing your search ranking by violating the search engines’ guidelines. While this can work in the short-term, you could be penalised or even blacklisted when they find out.
As a website owner, content optimisation and link building are two things you can do to improve your search engine rankings – but there are also things you need your web developers to do on your behalf.
When it comes to SEO, optimising your content is important, but not the whole story – other websites can affect your search ranking too. To rank highly, you’ll need to work on building valuable incoming links.
When it comes to SEO, content is king. It’s the thing search engines care about most, and a significant part of your SEO campaign. So, once you have planned your campaign and identified the terms you want to rank for, it’s time to get stuck into optimising your content.
The first step in any SEO strategy is to do some research to work out what key phrases you need to promote your website with. What makes you stand out from the crowd? What searches are your target audience making? And how do you optimise your website for them?
Search Engine Optimisation (SEO) is work done to improve the position of a website in search engines such as Google…