How do you know if your SEO campaign is working? You track your progress over time in several key areas, analyse the results and adjust your strategy as necessary.
SEO is all about getting more visitors to your website – but just having more visitors isn’t the end goal. Ultimately you want those visitors to spend money with you, click on adverts, spread the word, etc. CRO is the process of increasing the percentage of visitors that take those desirable actions.
Black hat SEO is the practice of artificially increasing your search ranking by violating the search engines’ guidelines. While this can work in the short-term, you could be penalised or even blacklisted when they find out.
As a website owner, content optimisation and link building are two things you can do to improve your search engine rankings – but there are also things you need your web developers to do on your behalf.
When it comes to SEO, optimising your content is important, but not the whole story – other websites can affect your search ranking too. To rank highly, you’ll need to work on building valuable incoming links.
When it comes to SEO, content is king. It’s the thing search engines care about most, and a significant part of your SEO campaign. So, once you have planned your campaign and identified the terms you want to rank for, it’s time to get stuck into optimising your content.
The first step in any SEO strategy is to do some research to work out what key phrases you need to promote your website with. What makes you stand out from the crowd? What searches are your target audience making? And how do you optimise your website for them?
Search Engine Optimisation (SEO) is work done to improve the position of a website in search engines such as Google…
Agile is a way of managing software development projects that emphasises regular communication and collaboration, rather than strict processes and specification documents. Here we explain what this means for our clients, and when we think it’s the right method to use.
From 1 January 2015, businesses selling digital services to private consumers (B2C) in the EU must pay new VAT, the Mini One Stop Shop (MOSS) in the customer’s country and at their rates. We explain how this could affect your online sales.
A backdoor that has been dubbed “CryptoPHP” was found hidden in pirated (“nulled”) themes and plugins for WordPress, Drupal and Joomla.
In June 2014, Nominet will open up registration of domains directly under “.uk”, removing the need for “.co.uk”. We explain what’s changing and how this affects you.
Very bad things can happen if your password is discovered by a hacker, so it’s vital to keep your passwords secure. Here we bring you our top tips to help you avoid your email account / website being hacked.
A CMS is a system that allows you, as a non-technical user, to easily manage the content of your website, without needing to learn anything advanced (such as HTML)…
Quod and Turf Tavern, Oxford – with a brief stop to look at the Bodleian Library Christmas tree.
In May 2011, the Information Commissioner’s Office (ICO) gave UK organisations 1 year to comply with the new cookies law, which requires them to get permission before using cookies on websites.
1 year later, that law is now fully in effect. In this article we look at the latest updates from the ICO, and see what solutions other websites have used.
In May last year a new law came into effect that requires all websites to get consent from the user before using cookies. In December the Information Commissioner’s Office (ICO) issued further guidance, which you must comply with by May 2012.
These are the photos that didn’t quite make it into the Photo-a-Day gallery in January.
Google Docs is an online office suite – it’s like having Word, Excel and PowerPoint all within your web browser, accessible from anywhere… for free!
Is your inbox overflowing? Are emails getting lost in the system? Here are some ways we’ve found to use Gmail more effectively.