Software Developer. Computer Geek. INTJ.

Tag Alberon

Tracking your SEO progress

How do you know if your SEO campaign is working? You track your progress over time in several key areas, analyse the results and adjust your strategy as necessary.

Conversion Rate Optimisation (CRO)

SEO is all about getting more visitors to your website – but just having more visitors isn’t the end goal. Ultimately you want those visitors to spend money with you, click on adverts, spread the word, etc. CRO is the process of increasing the percentage of visitors that take those desirable actions.

Avoiding black hat SEO practices

Black hat SEO is the practice of artificially increasing your search ranking by violating the search engines’ guidelines. While this can work in the short-term, you could be penalised or even blacklisted when they find out.

Technical SEO

As a website owner, content optimisation and link building are two things you can do to improve your search engine rankings – but there are also things you need your web developers to do on your behalf.

Off-site SEO – Building external links

When it comes to SEO, optimising your content is important, but not the whole story – other websites can affect your search ranking too. To rank highly, you’ll need to work on building valuable incoming links.

Content SEO – Optimising your web content

When it comes to SEO, content is king. It’s the thing search engines care about most, and a significant part of your SEO campaign. So, once you have planned your campaign and identified the terms you want to rank for, it’s time to get stuck into optimising your content.

Planning your SEO campaign

The first step in any SEO strategy is to do some research to work out what key phrases you need to promote your website with. What makes you stand out from the crowd? What searches are your target audience making? And how do you optimise your website for them?

Creating an SEO strategy

Search Engine Optimisation (SEO) is work done to improve the position of a website in search engines such as Google…

An introduction to agile software development

Agile is a way of managing software development projects that emphasises regular communication and collaboration, rather than strict processes and specification documents. Here we explain what this means for our clients, and when we think it’s the right method to use.

New VAT rules for websites

From 1 January 2015, businesses selling digital services to private consumers (B2C) in the EU must pay new VAT, the Mini One Stop Shop (MOSS) in the customer’s country and at their rates. We explain how this could affect your online sales.

CryptoPHP backdoor in pirated CMS themes & plugins

A backdoor that has been dubbed “CryptoPHP” was found hidden in pirated (“nulled”) themes and plugins for WordPress, Drupal and Joomla.


Awe is a tool I wrote to use at Alberon to handling the compilation of assets. It makes it easy to compile CoffeeScript & Sass files, autoprefix CSS files and combine source files together…

.uk Domains

In June 2014, Nominet will open up registration of domains directly under “.uk”, removing the need for “”. We explain what’s changing and how this affects you.

Keeping your passwords secure

Very bad things can happen if your password is discovered by a hacker, so it’s vital to keep your passwords secure. Here we bring you our top tips to help you avoid your email account / website being hacked.

What is a CMS (Content Management System)?

A CMS is a system that allows you, as a non-technical user, to easily manage the content of your website, without needing to learn anything advanced (such as HTML)…

Alberon Secret Santa

Alberon Christmas Lunch

Quod and Turf Tavern, Oxford – with a brief stop to look at the Bodleian Library Christmas tree.

Ten Pin Bowling

Cookie Manager

Library to manage opting in/out of cookies (due to EU cookie law). I wrote this to use at work.

Cookies law deadline passes with updated guidance from the ICO

In May 2011, the Information Commissioner’s Office (ICO) gave UK organisations 1 year to comply with the new cookies law, which requires them to get permission before using cookies on websites.

1 year later, that law is now fully in effect. In this article we look at the latest updates from the ICO, and see what solutions other websites have used.

Off-the-shelf vs. bespoke software development

When a business is looking for a software package, there are two main options available – buy an off-the-shelf software package, or have a bespoke solution developed. Here we look at the pros and cons of each.

Are you complying with the new cookies law?

In May last year a new law came into effect that requires all websites to get consent from the user before using cookies. In December the Information Commissioner’s Office (ICO) issued further guidance, which you must comply with by May 2012.

Winter Onederland

Alberon Christmas Dinner 2010

The Grounds of Stowe School

Picnic by the River

How to keep the milk cold when the fridge is broken

Photo-a-Day Rejects

These are the photos that didn’t quite make it into the Photo-a-Day gallery in January.

Photo-a-Day – January 2010

Alberon at Christmas

Have you tried Google Docs yet?

Google Docs is an online office suite – it’s like having Word, Excel and PowerPoint all within your web browser, accessible from anywhere… for free!

Dealing with email overload in Gmail

Is your inbox overflowing? Are emails getting lost in the system? Here are some ways we’ve found to use Gmail more effectively.

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