This is the first blog post I’ve written in several years* (except at work). I’ve just decided to start blogging again, and I thought I’d start with why…
How do you know if your SEO campaign is working? You track your progress over time in several key areas, analyse the results and adjust your strategy as necessary.
SEO is all about getting more visitors to your website – but just having more visitors isn’t the end goal. Ultimately you want those visitors to spend money with you, click on adverts, spread the word, etc. CRO is the process of increasing the percentage of visitors that take those desirable actions.
Black hat SEO is the practice of artificially increasing your search ranking by violating the search engines’ guidelines. While this can work in the short-term, you could be penalised or even blacklisted when they find out.
As a website owner, content optimisation and link building are two things you can do to improve your search engine rankings – but there are also things you need your web developers to do on your behalf.
When it comes to SEO, optimising your content is important, but not the whole story – other websites can affect your search ranking too. To rank highly, you’ll need to work on building valuable incoming links.
When it comes to SEO, content is king. It’s the thing search engines care about most, and a significant part of your SEO campaign. So, once you have planned your campaign and identified the terms you want to rank for, it’s time to get stuck into optimising your content.
The first step in any SEO strategy is to do some research to work out what key phrases you need to promote your website with. What makes you stand out from the crowd? What searches are your target audience making? And how do you optimise your website for them?
I had a command line (CLI) script written in PHP that I wanted to be able to run via the web, to save having to open a terminal and SSH connection each time.
This adds an @ifSection() Blade tag to Laravel that can be used to determine whether a particular @section() is defined.
Search Engine Optimisation (SEO) is work done to improve the position of a website in search engines such as Google…
Agile is a way of managing software development projects that emphasises regular communication and collaboration, rather than strict processes and specification documents. Here we explain what this means for our clients, and when we think it’s the right method to use.
From 1 January 2015, businesses selling digital services to private consumers (B2C) in the EU must pay new VAT, the Mini One Stop Shop (MOSS) in the customer’s country and at their rates. We explain how this could affect your online sales.
A backdoor that has been dubbed “CryptoPHP” was found hidden in pirated (“nulled”) themes and plugins for WordPress, Drupal and Joomla.
Fades out completed items in WorkFlowy, until you hover over it or focus them, to make it easier to see the remaining list items yet still see your progress.
This finds MySQL users with no global or database privileges.
Useful for finding users who had permission to access databases that have since been deleted…
New Theatre, Oxford
Mad Hatter’s tea party
Automatically log into the Wi-Fi network on Oxford Bus Company buses.
HipChat uses “(thumbsup)” and “(thumbsdown)” instead of the easier to type “(Y)” and “(N)” of MSN Messenger, so I remapped them using AutoHotKey.
Find files created today or recently modified…
This code creates a shortcode, [gists], which displays a list of all Gists by a user, grouped into categories then listed alphabetically.
Run this to replace URLs in the database when moving a WordPress blog from one URL to another.
This is a user style I wrote for a friend. It removes the “Ask Anna” box that appears in the corner of the FedEx website.
Remove “ – WorkFlowy” from the end of the tab title on WorkFlowy. Makes it cleaner and easier to bookmark.
Changes the WorkFlowy starred pages popup so it looks like a regular list, instead of trying to mimic the look of pages going across the screen, to make them easier to skim-read to find the one you’re looking for.
Moves the WorkFlowy starred pages list to the top of the screen, reducing the distance the mouse has to travel from the button.